Vision, Mission & Core values

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Vision Statements

To be regionally, nationally, and globally recognized as a community template for harmony, hospitality, and hope for residents and businesses alike.
To unify this 21st century global city with a spirit of education, a focus on economic empowerment, and an assurance of safety that each stakeholder can embrace.
To eliminate a culture that simply focuses on what we have accomplished by creating a clear image of who we are, what we believe, and why you belong.


To cultivate a community where businesses, families, and individuals can work, play, and live in a safe and diverse environment.


We are a hospitality city at our core. We are committed to providing exceptional service, caring, and respect in every process, product and interaction we deliver. Our residents, visitors, and businesses can expect responsive, consistent, fair, and friendly acts of kindness. 


We recognize and celebrate the diversity of backgrounds and experiences of the people that live in, work in, and visit our community. We are dedicated to listening to the needs of all people and delivering practices and policies with respect and dignity. 


We believe that everyone in our community has a voice. Each member should be afforded the chance to shape the City’s future, and that the members of our community will be treated as equals by everyone in our government structure. We are dedicated to creating, nurturing and advancing a culture of equity and inclusivity where we value and respect all backgrounds and experiences regardless of race, creed, color, religion, socio-economic status, or gender. We recognize the legacy of systems and events of oppression still affect many people through systemic racism and other institutional injustices. We will strive to ensure all of our stakeholders are valued, respected and treated with dignity. 


We strive to set a standard of excellence in leadership. We encourage and reward creative ideas and solutions and are empowered to explore innovative approaches to problem solving, planning and delivery of services. 


We build trust by behaving honestly, ethically and fairly. We take pride in our work and are dedicated to resolution-oriented and consensus-building service. All those who represent our city- including the Elected Officials, employees and staff, conduct ourselves with openness, transparency, integrity and a commitment to do the right thing. 


We embrace success and strive to evolve as a daily routine. We are committed to continually improving our city. The future is bright in College Park and we endeavor to build a strong and vibrant community that is simply the best place to live, work, do business and visit.